The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Delivered by Tetris
Agency: BETC / Paris + Prose on Pixels (POP) / Paris + GUM / Paris
Client: La Poste Category: Best of Gaming
Beyond Labels
Agency: HERALBONY Co., Ltd / Morioka + DENTSU INC. / Tokyo
Client: HERALBONY Category: Best of IP & Product Design
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Use of Humor
Delivered by Tetris
Agency: BETC / Paris + Prose on Pixels (POP) / Paris + GUM / Paris
Client: La Poste Category: Use of Gaming as a Tool
Beyond Labels
Agency: HERALBONY Co., Ltd / Morioka + DENTSU INC. / Tokyo
Client: HERALBONY Category: Narrative & World-Building
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Craft / Use of Humor
Unavailable
Agency: Squarespace + One of Us + Trim Editing + Superprime
Client: Squarespace Category: Craft / Art Direction
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: TV, VOD, & Online / Over 90 Seconds - Single
Winter Delivery Fleet
Agency: Courage Inc. / Toronto + Skip / Toronto
Client: SKIP Category: Print & Out of Home
Winter Delivery Fleet
Agency: Courage Inc. / Toronto + Skip / Toronto
Client: SKIP Category: Public Relations
Your Door To More
Agency: Hard Work Club / Toronto + DoorDash / Toronto + OPC Production / Toronto
Client: DoorDash Category: Craft / Sound Design & Music
Unavailable
Agency: Squarespace + One of Us + Trim Editing + Superprime
Client: Squarespace Category: Craft / Use of Drama
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Craft / Art Direction
Polaroid Flip Campaign
Agency: Polaroid International B.V. / Amsterdam
Client: Polaroid International B.V. Category: Posters / Series
Double Speed
Agency: Bandits & Friends / New York + duotone audio post / New York, NY
Client: Rinse Category: Radio, Audio & Podcasts
Your Door To More
Agency: Hard Work Club / Toronto + DoorDash / Toronto + OPC Production / Toronto
Client: DoorDash Category: Craft / Cinematography
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Craft / Use of Humor
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Short Form Video / Single
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Craft / Art Direction
The Sand Castledonna
Agency: Superette (DoorDash In-House Creative Studio) + DoorDash
Client: DoorDash Category: Experiential / Immersive / Events
The Cardi Bodega
Agency: Superette (DoorDash In-House Creative Studio) + DoorDash + MikeTeevee / Los Angeles + Get Engaged Media / Atlanta
Client: DoorDash Category: Community Engagement
The Cardi Bodega
Agency: Superette (DoorDash In-House Creative Studio) + DoorDash + Get Engaged Media / Atlanta + MikeTeevee / Los Angeles
Client: DoorDash Category: Customer Experience (CX)
Unavailable
Agency: Squarespace + One of Us + Trim Editing + Superprime
Client: Squarespace Category: Film & Video
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Brand-Side / External Agency Collaboration
Unavailable
Agency: Squarespace + One of Us + Trim Editing + Superprime
Client: Squarespace Category: Craft / Storytelling
Beyond Labels
Agency: HERALBONY Co., Ltd / Morioka + DENTSU INC. / Tokyo
Client: HERALBONY Category: Cultural Driver for Good
Streaming Out Loud
Agency: TOPic & Loong / Beijing + Kuaishou / Beijing
Client: Kuaishou Category: Commerce
The Cardi Bodega
Agency: Superette (DoorDash In-House Creative Studio) + DoorDash + Get Engaged Media / Atlanta + MikeTeevee / Los Angeles
Client: DoorDash Category: Events / In-Person
Change Your World 2
Agency: Squarespace + Papercut Edit + Time Based Arts + Love Song
Client: Squarespace Category: TV, VOD, & Online / 30 Seconds and Under - Series
Unavailable
Agency: Squarespace + Trim Editing + One of Us + Superprime
Client: Squarespace Category: TV, VOD, & Online / 61-90 Seconds - Series
Grubhub Will Eat The Fees
Agency: Anomaly / Los Angeles + Grubhub
Client: Grubhub Category: Use of Humor
The Cardi Bodega
Agency: Superette (DoorDash In-House Creative Studio) + DoorDash + Get Engaged Media / Atlanta + MikeTeevee / Los Angeles
Client: DoorDash Category: Experiential & Installations
Spell Codes
Agency: Courage Inc. / Toronto + Skip / Toronto
Client: SKIP Category: Current Event Response / Real-Time Reactive
Delivered by Tetris
Agency: BETC / Paris + Prose on Pixels (POP) / Paris + GUM / Paris
Client: La Poste Category: Brand Partnerships / Multi-Brand
The Cardi Bodega
Agency: Superette (DoorDash In-House Creative Studio) + DoorDash + Get Engaged Media / Atlanta + MikeTeevee / Los Angeles
Client: DoorDash Category: Innovation / Use of Media in Radio & Audio
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: Best of Film & Video
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Online & Mobile
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: TV, VOD, & Online / Over 90 Seconds - Single
What the fast!
Agency: Leo Thailand / Bangkok + Krungsri First Choice / Bangkok + FACTORY01 Co.,Ltd. / Bangkok
Client: Krungsri Frist Choice Category: Use of Humor
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra Category: Animation / Series
What the fast!
Agency: Leo Thailand / Bangkok + Krungsri First Choice / Bangkok + FACTORY01 Co.,Ltd. / Bangkok
Client: Krungsri Frist Choice Category: Low Budget
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: Film & Video for Good
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Craft / Use of Technology
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: Long Form Video / Single
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra Category: TV, VOD, & Online / 30 Seconds and Under - Series
Become The Knight
Agency: ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client: Meta Reality Labs Category: Cinematography / Single
Award:
2026 Gaming Best of Discipline Pencil
Agency:
BETC / Paris + Prose on Pixels (POP) / Paris + GUM / Paris
Client:
La Poste
Title:
Delivered by Tetris
Category:
Best of Gaming
Annual ID:
OS26_GA000G
Award:
2026 IP & Product Design Best of Discipline Pencil
Agency:
HERALBONY Co., Ltd / Morioka + DENTSU INC. / Tokyo
Client:
HERALBONY
Title:
Beyond Labels
Category:
Best of IP & Product Design
Annual ID:
OS26_IP000G
Award:
2026 Film & Video Gold Pencil
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Use of Humor
Annual ID:
OS26_FI008G
Award:
2026 Gaming Gold Pencil
Agency:
BETC / Paris + Prose on Pixels (POP) / Paris + GUM / Paris
Client:
La Poste
Title:
Delivered by Tetris
Category:
Use of Gaming as a Tool
Annual ID:
OS26_GA001G
Award:
2026 IP & Product Design Gold Pencil
Agency:
HERALBONY Co., Ltd / Morioka + DENTSU INC. / Tokyo
Client:
HERALBONY
Title:
Beyond Labels
Category:
Narrative & World-Building
Annual ID:
OS26_IP002G
Award:
2026 Branded Entertainment Silver Pencil
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Craft / Use of Humor
Annual ID:
OS26_BE014S
Award:
2026 Brand-Side / In-House Silver Pencil
Agency:
Squarespace + One of Us + Trim Editing + Superprime
Client:
Squarespace
Title:
Unavailable
Category:
Craft / Art Direction
Annual ID:
OS26_BS011S
Award:
2026 Film & Video Silver Pencil
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS26_FI012S
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + Skip / Toronto
Client:
SKIP
Title:
Winter Delivery Fleet
Category:
Print & Out of Home
Annual ID:
OS26_ID043B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + Skip / Toronto
Client:
SKIP
Title:
Winter Delivery Fleet
Category:
Public Relations
Annual ID:
OS26_ID045B
Award:
2026 The Indies Bronze Pencil
Agency:
Hard Work Club / Toronto + DoorDash / Toronto + OPC Production / Toronto
Client:
DoorDash
Title:
Your Door To More
Category:
Craft / Sound Design & Music
Annual ID:
OS26_ID060B
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
Squarespace + One of Us + Trim Editing + Superprime
Client:
Squarespace
Title:
Unavailable
Category:
Craft / Use of Drama
Annual ID:
OS26_BS019B
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Craft / Art Direction
Annual ID:
OS26_BS020B
Award:
2026 Out of Home Bronze Pencil
Agency:
Polaroid International B.V. / Amsterdam
Client:
Polaroid International B.V.
Title:
Polaroid Flip Campaign
Category:
Posters / Series
Annual ID:
OS26_OH014B
Award:
2026 The Indies Merit Award
Agency:
Courage Inc. / Toronto + Skip / Toronto
Client:
SKIP
Title:
Spell Codes
Category:
Direct Marketing
Annual ID:
OS26_ID081M
Award:
2026 The Indies Merit Award
Agency:
Bandits & Friends / New York + duotone audio post / New York, NY
Client:
Rinse
Title:
Double Speed
Category:
Radio, Audio & Podcasts
Annual ID:
OS26_ID096M
Award:
2026 The Indies Merit Award
Agency:
Hard Work Club / Toronto + DoorDash / Toronto + OPC Production / Toronto
Client:
DoorDash
Title:
Your Door To More
Category:
Craft / Cinematography
Annual ID:
OS26_ID113M
Award:
2026 Integrated / Omnichannel Merit Award
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Craft / Use of Humor
Annual ID:
OS26_IG038M
Award:
2026 Branded Entertainment Merit Award
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Short Form Video / Single
Annual ID:
OS26_BE032M
Award:
2026 Branded Entertainment Merit Award
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Craft / Art Direction
Annual ID:
OS26_BE066M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Superette (DoorDash In-House Creative Studio) + DoorDash
Client:
DoorDash
Title:
The Sand Castledonna
Category:
Experiential / Immersive / Events
Annual ID:
OS26_BS028M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Superette (DoorDash In-House Creative Studio) + DoorDash + MikeTeevee / Los Angeles + Get Engaged Media / Atlanta
Client:
DoorDash
Title:
The Cardi Bodega
Category:
Community Engagement
Annual ID:
OS26_BS030M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Superette (DoorDash In-House Creative Studio) + DoorDash + Get Engaged Media / Atlanta + MikeTeevee / Los Angeles
Client:
DoorDash
Title:
The Cardi Bodega
Category:
Customer Experience (CX)
Annual ID:
OS26_BS032M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Squarespace + One of Us + Trim Editing + Superprime
Client:
Squarespace
Title:
Unavailable
Category:
Film & Video
Annual ID:
OS26_BS036M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS26_BS043M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Squarespace + One of Us + Trim Editing + Superprime
Client:
Squarespace
Title:
Unavailable
Category:
Craft / Storytelling
Annual ID:
OS26_BS047M
Award:
2026 Cultural Driver Merit Award
Agency:
HERALBONY Co., Ltd / Morioka + DENTSU INC. / Tokyo
Client:
HERALBONY
Title:
Beyond Labels
Category:
Cultural Driver for Good
Annual ID:
OS26_CD042M
Award:
2026 Creative Use of Technology Merit Award
Agency:
TOPic & Loong / Beijing + Kuaishou / Beijing
Client:
Kuaishou
Title:
Streaming Out Loud
Category:
Commerce
Annual ID:
OS26_CT022M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Superette (DoorDash In-House Creative Studio) + DoorDash + Get Engaged Media / Atlanta + MikeTeevee / Los Angeles
Client:
DoorDash
Title:
The Cardi Bodega
Category:
Events / In-Person
Annual ID:
OS26_EX024M
Award:
2026 Film & Video Merit Award
Agency:
Squarespace + Papercut Edit + Time Based Arts + Love Song
Client:
Squarespace
Title:
Change Your World 2
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS26_FI044M
Award:
2026 Film & Video Merit Award
Agency:
Squarespace + Trim Editing + One of Us + Superprime
Client:
Squarespace
Title:
Unavailable
Category:
TV, VOD, & Online / 61-90 Seconds - Series
Annual ID:
OS26_FI063M
Award:
2026 Film & Video Merit Award
Agency:
Courage Inc. / Toronto
Client:
SKIP
Title:
Writer's Room
Category:
Cinema Advertising
Annual ID:
OS26_FI081M
Award:
2026 Film & Video Merit Award
Agency:
Anomaly / Los Angeles + Grubhub
Client:
Grubhub
Title:
Grubhub Will Eat The Fees
Category:
Use of Humor
Annual ID:
OS26_FI099M
Award:
2026 Film & Video Merit Award
Agency:
Mother / London
Client:
Coinbase
Title:
Everything Is Fine
Category:
Use of Humor
Annual ID:
OS26_FI104M
Award:
2026 Out of Home Merit Award
Agency:
Superette (DoorDash In-House Creative Studio) + DoorDash + Get Engaged Media / Atlanta + MikeTeevee / Los Angeles
Client:
DoorDash
Title:
The Cardi Bodega
Category:
Experiential & Installations
Annual ID:
OS26_OH061M
Award:
2026 Public Relations Merit Award
Agency:
Courage Inc. / Toronto + Skip / Toronto
Client:
SKIP
Title:
Spell Codes
Category:
Current Event Response / Real-Time Reactive
Annual ID:
OS26_PR034M
Award:
2026 Public Relations Merit Award
Agency:
BETC / Paris + Prose on Pixels (POP) / Paris + GUM / Paris
Client:
La Poste
Title:
Delivered by Tetris
Category:
Brand Partnerships / Multi-Brand
Annual ID:
OS26_PR043M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Superette (DoorDash In-House Creative Studio) + DoorDash + Get Engaged Media / Atlanta + MikeTeevee / Los Angeles
Client:
DoorDash
Title:
The Cardi Bodega
Category:
Innovation / Use of Media in Radio & Audio
Annual ID:
OS26_RA030M
Award:
2025 Film & Video Best of Discipline Pencil
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Best of Film & Video
Annual ID:
OS25_FI000G
Award:
2025 Brand-Side / In-House Gold Pencil
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Online & Mobile
Annual ID:
OS25_BS003G
Award:
2025 Film & Video Gold Pencil
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI003G
Award:
2025 Film & Video Gold Pencil
Agency:
Leo Thailand / Bangkok + Krungsri First Choice / Bangkok + FACTORY01 Co.,Ltd. / Bangkok
Client:
Krungsri Frist Choice
Title:
What the fast!
Category:
Use of Humor
Annual ID:
OS25_FI004G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
Animation / Series
Annual ID:
OS25_MI006G
Award:
2025 Film & Video Silver Pencil
Agency:
Leo Thailand / Bangkok + Krungsri First Choice / Bangkok + FACTORY01 Co.,Ltd. / Bangkok
Client:
Krungsri Frist Choice
Title:
What the fast!
Category:
Low Budget
Annual ID:
OS25_FI012S
Award:
2025 Film & Video Silver Pencil
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Film & Video for Good
Annual ID:
OS25_FI014S
Award:
2025 Social Media Silver Pencil
Agency:
GUT / Los Angeles
Client:
DoorDash
Title:
Bouquets for Living Men
Category:
Use of Humor
Annual ID:
OS25_SM015S
Award:
2025 Brand-Side / In-House Silver Pencil
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Craft / Use of Technology
Annual ID:
OS25_BS013S
Award:
2025 Branded Entertainment Silver Pencil
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Long Form Video / Single
Annual ID:
OS25_BE011S
Award:
2025 Film & Video Silver Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI007S
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client:
Meta Reality Labs
Title:
Become The Knight
Category:
Cinematography / Single
Annual ID:
OS25_MI039B
